ENHANCING FESTIVALS FOR TELECOMMUNICATIONS
As sponsor to the most popular summer festivals, BELL brings their brand and festival-goers together inside a one-of-a-kind free-standing structure, and welcomes consumers to enjoy the festivities. BELL creates the heart of information and discovery at each festival with a three-storey high structure of steel space. A digital screen occupies its front side, displaying showtimes and live video streams from the stages. Live social media posts from festival-goers run throughout the festival period on the screen. Inside, festival-goers are entertained and informed with a showcase of products and services. Within one season, the results included increased conversations with it’s consumers in real-time, forging more meaningful relationships and ultimately a more emotional connection with the brand.