A HOME HARDWARE & RECREATIONAL SPORTS BRAND GOES DIGITAL FOR THE WORLD OLYMPICS

Through its sponsorship of the 2016 Rio Olympics, Canadian Tire asked Cinco to take its campaign starring diverse Canadian Olympic athletes into a digital space. Cinco created a customized digital platform that asked the public to create their own branded content unique to them as sports fans, and as Canadians. Make My Impression was live during the length of the Olympics. The results speak for themselves: 8 353 photos created, 61 411 unique site visits, 42 736 views, 2 910 045 social media reach.